Brendan Falls

Brendan leads sales and distribution efforts in the Central Midwest and Pacific Northwest regions of the United States, focusing primarily on direct to advisor and key account relationships. In addition to working with existing firms and advisors, Brendan also works with “Breakaway Advisors” from the wirehouse and IBD channel to set up new RIAs supported by GeoWealth. Prior to joining GeoWealth in 2017, Brendan was a Wealth Advisor for Frontier Wealth Management, a Midwest-based Registered Investment Advisor. In his three years at Frontier, Brendan served as an advisor to individuals and small businesses concerning their investment and general financial planning needs. Brendan is an MBA candidate at the Kellogg School of Management at Northwestern University. Additionally, Brendan is CFP® certificant and graduate of Lawrence University with a BA in History. While at Lawrence, Brendan was a four year letter winner in basketball

Unified Managed Accounts offer a host of benefits to investment advisors and their end-clients. How can a Turnkey Asset Management Platform (TAMP) deepen the positive impact of UMAs on performance reporting, billing, and execution?

They may have been around since the 1990s, but Unified Managed...

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For most RIAs, the advisor piece of running a financial advisory firm comes easily. Building strong client relationships, guiding progress toward goals, managing portfolios – all of these skills fall squarely in an advisor’s wheelhouse.

But what about running the business? Those executive...

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Higher Valuations Are Possible By Adjusting Your Approach To Common Factors Such As Growth, Scalability, Tech, Repeatability And Younger Clients

by Brendan Falls, SVP Strategic Growth at GeoWealth

This article was originally published on Wealth Solutions Report.

Despite today’s macroeconomic...

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A Turnkey Asset Management Platform – TAMP for short – can create opportunities for financial professionals to spend more time engaging clients.

But you may be asking yourself: What is a TAMP? Why should I use a TAMP? What benefits can a TAMP offer to an RIA? What does a TAMP cost?

Not all TAMPs...

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There’s no denying the rapid evolution of the financial services industry over the past few years. Growth-focused Registered Investment Advisors (RIAs) have had to adapt quickly to remain competitive. Whether it was the overnight shift to remote work and digital communication with the pandemic, the...

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Start with the problem

In his seminal article, entitled “Marketing Myopia,” Harvard Business School’s Theodore Leavitt argued that companies, to their detriment, focus too much effort on creating and selling products and services, often failing to understand the problems and needs of their...

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When Turnkey Asset Management Platforms (TAMPs) first emerged over 30 years ago, they may have been technologically rudimentary, but they were revolutionary at the same time. Their ascendance coincided with major structural changes in wealth management and they benefitted from the resulting...

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Welcome to the GeoWealth Consultant Series! Each article will highlight a consultant, coach, or organization focused on helping independent advisors improve practice management, accelerate success, and drive growth for their business.

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Welcome to the GeoWealth Consultant Series! Each article will highlight a consultant, coach, or organization focused on helping independent advisors improve practice management, accelerate success, and drive growth for their business.

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The Harvard Business School’s Michael Porter is the leading authority on industry structure and competitiveness. His Five Competitive Forces Framework states that profitability does not occur in a vacuum with a business and its customers. Rather, competitive forces affect a firm’s ability to...

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Welcome to the GeoWealth Consultant Series! Each article will highlight a consultant, coach, or organization focused on helping independent advisors improve practice management, accelerate success, and drive growth for their business.

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Welcome to the GeoWealth Consultant Series! Each article will highlight a consultant, coach, or organization focused on helping independent advisors improve practice management, accelerate success, and drive growth for their business.

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A recent industry surveyindicates that one hundred percent (that's right, 100%!) of advisors who have broken away from a broker-dealer or wirehouse are happier to be independent and would do it all again.

When you think about the reasons advisors pursue independence, it makes sense: higher...

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There’s certainly no question that today’s advisors understand the importance of creating an exceptional client experience. And especially with investor emotions and concerns rising as a result of the inflation, rising interest rates, global unrest and pandemic uncertainty we’ve experienced over...

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Because it’s directly correlated to revenue, total AUM is the most common gauge for RIA growth. But AUM fluctuates based on market cycles, meaning it isn’t always indicative of the overhead required to operate the RIA.

In down markets, a firm’s total number of clients and accounts serves as a more...

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If you’ve had any kind of onboarding experience before, with either a TAMP or traditional advisor technology provider, it was probably accompanied by several of these popular buzzwords: Flexible. Comprehensive training. Personalized. White glove. Onboarding should include all of those things – but...

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It’s a widely accepted rule that human beings can’t do, or recall, more than three things at a time (at least not very well).This applies to low-stakes situations, like not being able to remember what you need at the grocery store without a list or where your car is in the parking garage, and at...

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The industry at large spends a lot of time focusing on the “P” in TAMP—that is, the Platform’s technology features and capabilities. And we aren’t denying the critical importance of cutting-edge technology to help advisory firms streamline operations, relieve back-office burdens, and deliver a...

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If you’re an advisor using a legacy TAMP to run your business, you’ve probably thought this to yourself several times a day:I’m fine. It’s fine. Everything’s fine.But it’s far more likely that everything is not fine, and trying to convince yourself otherwise is only going to delay the...

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TAMPs get a bad rap.They’re viewed as rigid and inflexible, forcing advisors to adjust their businesses to accommodate the TAMP platform instead of offering the flexibility and control to construct portfolios based on their own investment expertise and research.They’re built on cumbersome, outdated...

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