--- title: GeoWealth Blog | Brendan Falls (2) description: Brendan Falls is EVP, Chief Growth Officer at GeoWealth. Brendan has a BA in History from Lawrence University and an MBA from the Kellogg School of Management at Northwestern University. (2) image: https://blog.geowealth.com/hubfs/Blog%20Graphics/BLOG.png --- [Go Back Up](https://blog.geowealth.com/author/brendan-falls/page/2#top) [Skip to Content](https://blog.geowealth.com/author/brendan-falls/page/2#body) [![GeoWealt](https://blog.geowealth.com/hs-fs/hubfs/Support%20Center/logo-geowealth.png?width=247&height=37&name=logo-geowealth.png "GeoWealt")](https://geowealth.com/) Toggle Menu - [About](https://geowealth.com/about-us/) Toggle children for About Main Menu (Press to Return) \> About - [About Us](https://geowealth.com/about-us/) - [Meet The Team](https://geowealth.com/meet-the-geowealth-team/) - [News & Press](https://geowealth.com/news/) - [Who We Serve](https://geowealth.com/who-we-serve/) - [Partners](https://geowealth.com/partners/) - [Careers](https://geowealth.com/careers/) - [Technology](https://geowealth.com/advisor-technology/) - [Solutions](https://geowealth.com/portfolio-solutions/) - [Services](https://geowealth.com/services-and-support/) Toggle children for Services Main Menu (Press to Return) \> Services - [Services & Support](https://geowealth.com/services-and-support/) - [Advisor Training](https://geowealth.com/training-support-for-advisors/) - [Resources](https://geowealth.com/resources/) Toggle children for Resources Main Menu (Press to Return) \> Resources - [Insights](https://geowealth.com/resources/) - [Case Studies](https://geowealth.com/case-studies/) - [Blog](https://blog.geowealth.com) - [Contact](https://geowealth.com/contact-us/) Toggle children for Contact Main Menu (Press to Return) \> Contact - [Schedule a Demo](https://geowealth.com/schedule-a-demo) - [Request Pricing](https://geowealth.com/request-pricing-proposal/) - [Contact Us](https://geowealth.com/contact-us/) - [Schedule a Demo](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/redirect?encryptedPayload=AVxigLICRhSn3LSjS4r1zuxBd4ewyvc6Aw9ROoSL%2Fi9R3CYXa3o6E1B4QHrf9ucM2PiOLN4knE9GfvlBYHutiezpOM7%2FR2pdbttZE4GKMYULGMVOdKPAcGnvTI%2BncZGaW9NAkB5jFgioMR74l8J5NCCpBWwzZcG6jLKLSNgcc8MXyEUfrVcA6CwKVvg%3D&webInteractiveContentId=123635498498&portalId=7742095) ![](https://blog.geowealth.com/hubfs/Headshots/2022%2006%20Headshots%20for%20Email%20Signatures/138px_FALLS.png) [mailto:connect@geowealth.com](mailto:connect@geowealth.com) ###### Brendan Falls Brendan Falls is EVP, Chief Growth Officer at GeoWealth. Brendan has a BA in History from Lawrence University and an MBA from the Kellogg School of Management at Northwestern University. [![](https://blog.geowealth.com/hubfs/Blog%20Graphics/2025%20Blog%20Header%20Images/Blog%20Email%20Header%20Images----12.png)](https://blog.geowealth.com/challenging-the-traditional-tamp-onboarding-illusion) ### [Expectation vs. Reality: Challenging the Traditional TAMP Onboarding Illusion](https://blog.geowealth.com/challenging-the-traditional-tamp-onboarding-illusion) Don't get fooled by onboarding tricks If you’ve had any kind of onboarding experience before, with e... [![](https://blog.geowealth.com/hubfs/Blog%20Graphics/2025%20Blog%20Header%20Images/Blog%20Email%20Header%20Images-32.png)](https://blog.geowealth.com/three-tamp-non-negotiables) ### [The 3 TAMP Non-Negotiables No One is Talking About](https://blog.geowealth.com/three-tamp-non-negotiables) Why you need to find a Partner, not just a Platform The industry at large spends a lot of time focus... [![](https://blog.geowealth.com/hubfs/Blog%20Graphics/2025%20Blog%20Header%20Images/Blog%20Email%20Header%20Images--2.png)](https://blog.geowealth.com/everything-is-not-fine) ### [Legacy TAMP Users, It’s Time to Admit Everything is NOT Fine](https://blog.geowealth.com/everything-is-not-fine) Knowing When to Call it Quits If you’re an advisor using a legacy TAMP to run your business, you’ve ... [![](https://blog.geowealth.com/hubfs/Blog%20Graphics/2025%20Blog%20Header%20Images/Blog%20Email%20Header%20Images-24.png)](https://blog.geowealth.com/the-word-tamp-isnt-the-problem) ### [The Word TAMP Isn't The Problem](https://blog.geowealth.com/the-word-tamp-isnt-the-problem) TAMPs get a bad rap. Let's change that. They’re viewed as rigid and inflexible, forcing advisors to ... [![](https://blog.geowealth.com/hubfs/Blog%20Graphics/2025%20Blog%20Header%20Images/Blog%20Email%20Header%20Images---8.png)](https://blog.geowealth.com/elevate-your-clients-experience-by-centralizing-all-that-you-can) ### [Elevate Your Clients’ Experience by Centralizing All That You Can](https://blog.geowealth.com/elevate-your-clients-experience-by-centralizing-all-that-you-can) Finding Harmony through Centralization If you want to create and sustain a great experience for your... [![](https://blog.geowealth.com/hubfs/Blog%20Graphics/2025%20Blog%20Header%20Images/Blog%20Email%20Header%20Images-27.png)](https://blog.geowealth.com/reduce-your-stress-and-reclaim-your-time) ### [The Easiest Ways to Reduce Your Stress & Reclaim Control](https://blog.geowealth.com/reduce-your-stress-and-reclaim-your-time) Ways An Outsourcing Partner Can Take Problems Off Your Plate Whether you are considering using a Tur... [![](https://blog.geowealth.com/hubfs/Blog%20Graphics/2025%20Blog%20Header%20Images/Blog%20Email%20Header%20Images---4.png)](https://blog.geowealth.com/advisor-launches-new-ria-and-increases-payout-180-percent) ### [Case Study: Advisor Launches New RIA & Increases Payout by 180%](https://blog.geowealth.com/advisor-launches-new-ria-and-increases-payout-180-percent) Finding an Edge with a TAMP John was a 50-year-old advisor who had been at 3 different wirehouses ov... [![](https://blog.geowealth.com/hubfs/Blog%20Graphics/2025%20Blog%20Header%20Images/Blog%20Email%20Header%20Images-25.png)](https://blog.geowealth.com/case-for-leaving-a-broker-dealer) ### [The Case for Leaving a Broker-Dealer](https://blog.geowealth.com/case-for-leaving-a-broker-dealer) Making the Leap to Independence Breaking away from a broker-dealer is never an easy decision, but th... [![](https://blog.geowealth.com/hubfs/Blog%20Graphics/2025%20Blog%20Header%20Images/Blog%20Email%20Header%20Images----.png)](https://blog.geowealth.com/find-freedom-by-outsourcing-your-back-office-functions) ### [Find Freedom by Outsourcing Your Back Office Functions](https://blog.geowealth.com/find-freedom-by-outsourcing-your-back-office-functions) Getting Over the Hurdles Many advisors recognize the value of partnering with a TAMP to provide clie... [![](https://blog.geowealth.com/hubfs/Blog%20Graphics/2025%20Blog%20Header%20Images/Blog%20Email%20Header%20Images--3.png)](https://blog.geowealth.com/does-your-ria-need-to-hire) ### [Does your RIA need to hire? You have options.](https://blog.geowealth.com/does-your-ria-need-to-hire) Is your next "employee" a technology partner? Count yourself in the select group of investment advis... [![](https://blog.geowealth.com/hubfs/Blog%20Graphics/2025%20Blog%20Header%20Images/Blog%20Email%20Header%20Images-10.png)](https://blog.geowealth.com/4-tips-to-increase-the-value-of-your-firm) ### [Four Actionable Tips to Increase the Value of Your RIA Practice](https://blog.geowealth.com/4-tips-to-increase-the-value-of-your-firm) Planning Your Legacy Investment Advisors choose to practice their crafts under the RIA structure for... [![](https://blog.geowealth.com/hubfs/Blog%20Graphics/2025%20Blog%20Header%20Images/Blog%20Email%20Header%20Images--5.png)](https://blog.geowealth.com/how-rias-can-harness-the-power-of-technology) ### [How RIAs Can Harness the Power of Technology](https://blog.geowealth.com/how-rias-can-harness-the-power-of-technology) Staying Ahead of the Curve In retrospect, it’s amazing how far the independent investment advisory b... [![](https://blog.geowealth.com/hubfs/Blog%20Graphics/2025%20Blog%20Header%20Images/Blog%20Email%20Header%20Images-40.png)](https://blog.geowealth.com/how-a-large-fast-growing-ria-solved-its-operational-challenges) ### [Case Study: How A Large, Fast-Growing RIA Solved Its Operations Challenges](https://blog.geowealth.com/how-a-large-fast-growing-ria-solved-its-operational-challenges) Tech-enabled Super Charging $500 million AUM is a notable achievement for an RIA firm, and they had ... [![](https://blog.geowealth.com/hubfs/Blog%20Graphics/2025%20Blog%20Header%20Images/Blog%20Email%20Header%20Images-38.png)](https://blog.geowealth.com/corporate-ria-finds-tamp-partner-and-saves-50-percent) ### [Case Study: Corporate RIA Finds TAMP Partner & Saves 50%](https://blog.geowealth.com/corporate-ria-finds-tamp-partner-and-saves-50-percent) When you know it's time to find a new TAMP partner The executive leadership team at this Corporate R... [![](https://blog.geowealth.com/hubfs/Blog%20Graphics/Blog%20Email%20Header%20Images7.png)](https://blog.geowealth.com/5-ways-rias-can-boost-profitability) ### [5 Ways RIAs Can Boost Profitability](https://blog.geowealth.com/5-ways-rias-can-boost-profitability) Ideas For Your Bottom Line Despite the upheaval of the past year, many RIA firms have continued enjo... [![](https://blog.geowealth.com/hubfs/Blog%20Graphics/2025%20Blog%20Header%20Images/Blog%20Email%20Header%20Images-37.png)](https://blog.geowealth.com/case-study-frustrated-ria-switches-tamp-saves-150k) ### [Case Study: A Frustrated RIA Switches TAMPs, Discovers Freedom, and Saves $150k Per Year](https://blog.geowealth.com/case-study-frustrated-ria-switches-tamp-saves-150k) Embracing new technology to improve your business Elizabeth wondered if she expected too much. After... Explore additional blog articles: [Previous Page](https://blog.geowealth.com/author/brendan-falls) [1](https://blog.geowealth.com/author/brendan-falls) [2](https://blog.geowealth.com/author/brendan-falls/page/2) [3](https://blog.geowealth.com/author/brendan-falls/page/3) [Next Page](https://blog.geowealth.com/author/brendan-falls/page/3) # *Thought Leadership* What We’re Thinking About Whether you’re a firm with two people or two hundred people on staff, GeoWealth has tools and resources to help you along your growth journey. ### Posts by Topic - [Breaking Away (20)](https://blog.geowealth.com/tag/breaking-away) - [Case Studies & Interviews (32)](https://blog.geowealth.com/tag/case-studies-interviews) - [Client Experience (22)](https://blog.geowealth.com/tag/client-experience) - [Fees & Expenses (14)](https://blog.geowealth.com/tag/fees-expenses) - [Independent RIA (30)](https://blog.geowealth.com/tag/independent-ria) - [Investment Management (24)](https://blog.geowealth.com/tag/investment-management) - [Investor Education (13)](https://blog.geowealth.com/tag/investor-education) - [Market Commentary (12)](https://blog.geowealth.com/tag/market-commentary) - [Operations & Back Office (16)](https://blog.geowealth.com/tag/operations-back-office) - [Practice Management (22)](https://blog.geowealth.com/tag/practice-management) - [RIA Marketing (10)](https://blog.geowealth.com/tag/ria-marketing) - [Scale & Efficiency (37)](https://blog.geowealth.com/tag/scale-efficiency) - [TAMP & Technology (38)](https://blog.geowealth.com/tag/tamp-technology) - [Trading (16)](https://blog.geowealth.com/tag/trading) ![](https://blog.geowealth.com/hs-fs/hubfs/Platform%20Screens/Phone%20in%20hand.png?width=1080&height=1080&name=Phone%20in%20hand.png) Modern TAMP for Modern RIAs ## Get Powered by GeoWealth   We’ll be your partner and consultant as you launch a new business, or seek to upgrade the operations of your current practice. 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