Welcome to the GeoWealth Consultant Series! Each article will highlight a consultant, coach, or organization focused on helping independent advisors improve practice management, accelerate success, and drive growth for their business.
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John was a 50-year-old advisor who had been at 3 different wirehouses over his 25-year career in financial services. Before becoming a financial advisor, John had been an institutional trader for 10 years. John was managing about $100m in AUM with 80% in fee-based accounts and 20% in traditional...
Growing your firm doesn’t happen by accident. The most successful RIAs will tell you that it requires a concerted effort, through both prospecting and marketing. But not everyone realizes that these are two distinctly different functions with unique tactics.
What’s in a brand? Might seem simple at first. But, your brand itself speaks volumes about YOU, and yet, when was the last time you thought about your company’s name, your logo, or even your overall identity?
At its core, a brand is defined as an identifying symbol, mark, logo, name, word, or...
